The four main Balearic Islands – Ibiza, Formentera, Mallorca and Menorca – have a character that is distinct from the Spanish mainland, and from each other.
More importantly, the region is fast becoming the number one destination in Spain for overseas visitors as well as international real estate investment.
According to local government data, the total number of foreigners visiting the islands grew by 2.5% y-o-y during the first nine months of 2015, reaching 10.4 million. Of these, around two-thirds (6.7 million) came from the UK and Germany, with the number of British visitors rising by 3.5% y-o-y during the period.
Significantly, there was also a notable increase in the number of US visits to the island, with arrivals from the United States climbing by 22.2% over the nine months to 65,900.
As well as holidaymakers, the Balearic Islands are also attracting greater numbers of foreign buyers every year, with non-nationals accounting for 32.63% of total property sales in 2014 and 41% in 2015.
The figures show that the emerging international perception of the islands is as a location for secondary residencies as well as investment properties, rather than just a holiday destination.